Once upon a time there was a piece of wood.

Thus begins one of the most beloved fairy tales in the world: that of a wooden puppet who becomes a child.

After more than 100 years, the story of Pinocchio has become a timeless fairytale, captivating entire generations of children.

Everyone knows them but few know of their origins. This wonderful message of love, trust and hope was born in Italy, in Tuscany. Read More